Editorial Policy
How we stay independent, how we make money, how sponsorship works, and what we do when we get something wrong.
On this page
Our editorial policy, in short
OddsVANTA is funded by display ads and clearly labeled sponsorships, never by affiliate commissions. No casino, sportsbook or game studio can pay for a rating, edit a review or approve an article before it is published.
- Every post meets our five VANTA standards: Verified, Analytical, News-driven, Transparent and Accurate.
- Facts are checked against official sources, and every post shows when it was last updated.
- Sponsored content is always labeled, and sponsors are rated with the same scorecard as everyone else.
- We fix mistakes openly, with a dated correction note.
The VANTA standard
Our name sets the bar every article has to clear before it goes live.
| Standard | What it means in practice |
|---|---|
| Verified | Facts, licences and bonus terms are checked against official sources before publishing. |
| Analytical | We back claims with maths, such as RTP, house edge, volatility, expected value and bonus value. |
| News-driven | We cover legalizations, regulation changes, launches and fines as they happen, and update older posts when rules change. |
| Transparent | No affiliate links, labeled sponsorships and a published scoring method. |
| Accurate | Correct figures, dated updates and errors fixed openly. |
Independence: how we make money
Most gambling websites earn a commission every time a reader signs up or deposits at a casino. That gives them a reason to send you wherever pays most. We chose not to work that way.
- No affiliate links. We earn nothing when you click through to, join or deposit at any site we write about.
- Display ads. Ads are kept separate from our articles and follow the advertising policy below.
- Sponsorships. Casino operators and industry companies, such as game studios, software providers, data and odds tools, and events, can sponsor OddsVANTA under the rules below.
Sponsorship rules
Sponsors support the site, but they never control what we say about them.
- Sponsors cannot see, edit or approve a review or article before it is published.
- Sponsors are rated with exactly the same scorecard as every other operator or company.
- A sponsor cannot buy a rating, a higher score or a place on one of our “Best” lists.
- Reviews of sponsors carry a Sponsor label near the top.
- Any content paid for by a sponsor is labeled Sponsored at the top of the page. Where a sponsor has any say over the content, we label it as an advertisement.
We follow the disclosure rules in each market we write for. In the UK, paid-for content counts as advertising under the advertising codes enforced by the Advertising Standards Authority. In the US, we disclose paid relationships in line with Federal Trade Commission guidance on endorsements.
Advertising policy
We don’t run ads yet. When we do, these rules will apply to every ad on the site.
| We accept | We do not accept |
|---|---|
| Ads from operators licensed in the market where the ad is shown | Ads from unlicensed or offshore operators |
| Gambling ads shown only where gambling is legal for the viewer | Ads aimed at India or any market where the product is illegal |
| Ads from game studios, software and data companies, and events | Ads that appeal to under-18s or use characters, styles or themes aimed at children |
| General ads from mainstream networks | Ads that promise wins or present gambling as a way to make money or solve money problems |
| Ads that are clearly marked as ads | Ads styled to look like our editorial content |
Advertisers have no influence over our reviews, ratings or articles. If an ad that breaks these rules appears on our site, tell us and we will remove it.
How we research and write
- Official sources first. We check licences on regulator registers, take bonus terms from the operator’s own terms page, and use RTP and game data published by the game studio.
- Sources are listed. Guides and reviews link to the sources we used and show the date facts were last checked.
- Where it applies. Every post that covers real-money gambling names the countries or US states it applies to, because the rules differ.
- Licensed operators only. We only review and rate casinos and sportsbooks licensed in the reader’s market. We never cover unlicensed or offshore sites.
- Tools we use. We use AI tools to help with research and first drafts. Every article is fact-checked against its sources and edited by a member of our team before it is published, and our editors are responsible for everything we publish.
How reviews work
Each review states clearly whether it was tested or research-based.
- Tested by OddsVANTA reviews involve real deposits, play and withdrawals. We add first-hand notes such as screenshots, deposit and withdrawal times, and support responses.
- Research-based reviews are built from official sources only and cannot score above 9.0.
Full details are on our How we rate page. Casino and sportsbook reviews are re-checked every 90 days, and whenever licences, owners or terms change.
Corrections and updates
We work hard to get things right, and we fix mistakes in the open when we don’t.
- Factual errors are corrected as soon as we confirm them, with a dated correction note at the end of the article explaining what changed.
- Small fixes, such as typos or broken links, are made without a note.
- When rules, bonus terms or ratings change, we update the post and its “Updated” date.
Spotted an error? Contact our editors with the page link and what you think is wrong. We review every report.
Responsible content
- We never describe gambling as a way to make money or a solution to financial problems.
- We show the real cost of play, such as the house edge and expected losses, alongside the fun parts.
- Our content is for adults only, and we never write for or target anyone under 18.
- Every review and guide links to our responsible gambling page and free helplines.
Who we are
OddsVANTA is written and edited by a small team. Author bios, with each writer’s background and the topics they cover, are shown on every article and on each author’s page.
Questions about this policy? Get in touch.
Spot an error or out-of-date fact? Tell our editors.